Everyone Can Build. Almost No One Converts.
The model wrote clean code. The demo killed. Then real users showed up — and bounced. When everyone ships fast, shipping fast stops being the advantage.
Day 1
The Build Is Free
An idea becomes an app in a weekend. So does your competitor’s. And theirs works too.
Min 1
The Verdict Is Fast
Users decide in the first minute whether your product respects their time. Most AI-built apps fail that minute.
Fix?
Not More Features
The gap isn’t code. It’s knowing what to build, what to cut, and what “good” feels like to a human.
AI is a Brilliant Intern.
With No Soul.
AI is fantastic at code, math, and brutal analytical work — use it for all of that. But it’s never felt frustration, never abandoned a signup, never wanted anything. Everything that makes people love a product lives on the human side of that line.
AI Brings the Horsepower
- Code, refactors, and rewritesfaster than any team alive
- Math and hard quant problemstireless, relentless, cheap
- 40 design variants before lunchoptions are no longer scarce
- Perfect obedience to the prompteven when the prompt is wrong
We Bring the Soul
- Tastewhich of the 40 is the one — and why
- Empathythe friction users feel but never report
- Judgmentwhat to build, what to kill, what to defend
- Convictiona point of view your product can stand for
Senior Judgment, Applied Directly.
UX Audit of Your AI-Built Product
A ranked fix list: what’s costing you users, why, and what to change first.
→ 02Product Strategy & Definition
What to build, for whom, and why they’ll care — before you build it.
→ 03Design Direction for AI Output
Taste and standards applied to generated UI, so it reads as one product.
→ 04User Research & Usability Testing
Real people using your product, saying what analytics never will.
→ 05Fractional Design Leadership
A design leader for your team — reviews, coaching, quality bar — minus the salary.
→3 Ways to Work. Start Small.
Every engagement starts with a conversation and ends with something you can act on. Pick the shape that fits, switch anytime.
Hourly
From $36 /hour
Pay as you go. A design review, a strategy call, or a second opinion before you ship.
- No minimums, no contracts
- Live sessions or async review
- Written notes and fixes included
Scoped Engagement
Fixed quote
Most run a few days to a few weeks
A defined problem, a firm estimate, and a finish line. Audits, onboarding redesigns, definition sprints.
- Estimate before any work begins
- Clear deliverables and dates
- One senior contact, start to finish
Monthly Retainer
Starting at$450 /month
Monthly blocks of 10+ hours at a reduced rate.
A standing block of senior design judgment every month, for teams shipping continuously.
- Priority scheduling
- Weekly reviews or on-call strategy
- Unused hours flagged, not billed
If our first hour together isn’t useful, you don’t pay for it. That’s the whole guarantee. No fine print.
Ship With Soul.
Tell us what you’re building and what you’d like help with. You’ll hear back from a human UX expert within 1 business day.
- A senior US strategist reads this.
- Free to ask. The meter starts when the work does
- If the fit is wrong, you’ll hear that too
Got It.
A senior strategist will reply within 1 business day. Keep building — we’ll bring the judgment.